Jasmine Müller does not have a publicly verified net worth figure for 2026. No dedicated net-worth page exists for the Love Island runner-up. Grazia estimated first-year post-villa earnings of £300,000 to £500,000 for her and Kavan Murphy each, based on brand partnership potential. Combined with her pre-existing fashion business, analysts estimate her net worth in the mid to high six figures, though this remains an estimate rather than a confirmed figure.
Jasmine Müller arrived in the Love Island villa as a fully formed fashion entrepreneur and left as the season’s style icon. The runner-up co-owns a London fashion label, has landed a major beauty deal and is building one of the most credible post-villa businesses of her series. This profile covers her biography, fashion career and earnings.
Who Is Jasmine Müller?
Jasmine Müller is a British reality television personality and fashion business owner who finished as runner-up on Love Island 2026. The 27-year-old was born in Dubai and now lives in London, where she co-owns the fashion label Mahila Intimates with her sister Isabella. The brand specialises in ethically made, multifunctional garments for women, including versatile skirts, tank tops and boleros.
Before the villa she worked as a social media executive and culture expert, building an audience of 82,000 Instagram followers and 57,000 on TikTok. She previously dated footballer Héctor Bellerín, a relationship she has described as healthy and amicable.
Quick Facts
| Detail | Information |
|---|---|
| Full name | Jasmine Müller |
| Age | 27 |
| Known for | Love Island 2026 runner-up |
| Business | Mahila Intimates (co-owner with sister Isabella) |
| Partner | Kavan Murphy |
| Net worth (2026) | Estimated, not publicly confirmed |
Jasmine Müller Net Worth 2026: What We Know
Nobody has published a dedicated net-worth page for Jasmine Müller, which is unusual for a runner-up with her commercial profile. The best available numbers come from Grazia’s brand-expert analysis, which projected £300,000 to £500,000 in first-year post-show earnings for her and Kavan each, citing the couple’s visibility and her fashion credibility.
Her income streams include her Mahila Intimates business, which benefits directly from her fame, the Rimmel London partnership, sponsored social media content and paid appearances. Unlike Islanders starting from zero, she entered the villa with an operating business, giving her a stronger earnings base than most.
How Jasmine Müller Makes Her Money
- Fashion business: Co-owner of Mahila Intimates, the London label she runs with her sister.
- Beauty deal: Rimmel London partnership with her own edit; her “Cherry Cappuccino” launch event sold out in seven minutes.
- Brand partnerships: Projected first-year post-villa earnings of £300,000 to £500,000.
- Social media: Sponsored content across Instagram and TikTok.
The Rimmel London Deal
On 8 October 2026, The Tab reported Müller’s first major post-villa brand deal: an edit with Rimmel London. The launch event for her “Cherry Cappuccino” shade sold out in seven minutes, a striking early signal of her commercial power. For a fashion blog audience, her trajectory is the clearest example of this Love Island series of a contestant converting reality fame into a genuine beauty business.
Relationship with Kavan Murphy
Müller confirmed her relationship with fellow Islander Kavan Murphy on TikTok in early September 2026. The couple made their first joint red carpet appearance at the National Television Awards that month, and Goss.ie reported they have teased a potential ITV spin-off.
Mahila Intimates: The Brand Story
Mahila Intimates is the London fashion label Jasmine co-owns with her sister Isabella. The brand’s name comes from the Hindi word for woman, and its philosophy centres on ethically made, multifunctional garments: versatile skirts, tank tops and boleros designed to work across occasions. Culted, the youth fashion publication, has covered the label, a sign of its credibility with fashion insiders.
What makes the brand interesting is its timing. Launched before Love Island fame, it gives Jasmine a genuine founder story rather than a post-show vanity project. The villa acted as a two-month advertising campaign for a business that already existed, and post-show sales will show whether viewers converted into customers.
Jasmine Müller Style Breakdown
Jasmine’s villa style was among the most dissected of the series: cool-girl minimalism with a fashion-insider edge. Her looks favoured clean lines, neutral palettes and statement accessories, a wardrobe that photographed well and felt authentic to her pre-show aesthetic. Heatworld declared her “THAT girl” within weeks of the series launch.
For fashion readers, her approach offers a template: invest in versatile pieces, keep the palette tight and let one element, an accessory or a silhouette, do the talking. Her Rimmel “Cherry Cappuccino” shade extends that philosophy into beauty.
The Kavan Murphy Relationship
Jasmine and Kavan Murphy’s Casa Amor rollercoaster and the Lorenzo love triangle kept them in the headlines throughout the series. They confirmed their relationship on TikTok in early September 2026 and walked their first joint red carpet at the National Television Awards. Goss.ie has reported that a potential ITV spin-off has been teased, which would be the ultimate commercial prize for a reality couple.
Love Island 2026: Jasmine’s Journey
Jasmine entered the villa on 1 June 2026 as one of the twelve original Islanders and immediately established herself as the fashion authority of the series. Her Casa Amor rollercoaster with Kavan Murphy, complicated by the Lorenzo love triangle, kept her in the storylines throughout the eight weeks.
Finishing as runner-up validated her decision to enter. Where some contestants treat the villa as a holiday, Jasmine treated it as a business opportunity, and her post-show moves, the Rimmel deal, the red carpets, the spin-off tease, show a plan being executed.
The Ex Factor: Héctor Bellerín
Jasmine’s pre-show relationship with footballer Héctor Bellerín was one of the series’ early talking points. She has described it as healthy and amicable, and credited it with preparing her for high-profile life. The revelation added intrigue without drama, exactly the right tone for a contestant building a brand rather than chasing headlines.
What’s Next: The Spin-Off Tease
Goss.ie has reported that Jasmine and Kavan have teased a potential ITV spin-off, the ultimate prize for a reality couple. Spin-off shows have historically been among the most lucrative deals in the Love Island economy, offering series fees far beyond sponsored posts. Whether it materialises or not, the tease keeps them in the headlines and their commercial value high.
The National Television Awards Moment
Jasmine and Kavan’s first joint red carpet at the National Television Awards in early September 2026 was a carefully staged debut. The NTAs are reality television’s biggest night, and a coordinated appearance signals a couple ready for the industry’s top table. Their styling, Jasmine’s cool-girl minimalism alongside Kavan’s sharp tailoring, was widely praised in fashion coverage of the event.
Frequently Asked Questions
What is Jasmine Müller net worth in 2026?
No verified figure exists. Grazia projected first-year post-villa earnings of £300,000 to £500,000, and analysts estimate her net worth in the mid to high six figures including her business, but this is an estimate, not a confirmed number.
What is Mahila Intimates?
The London fashion label Jasmine co-owns with her sister Isabella, specialising in ethically made, multifunctional women’s garments.
How old is Jasmine Müller?
She is 27.
Who is Jasmine Müller dating?
Kavan Murphy, her fellow Love Island 2026 finalist. They confirmed the relationship in September 2026.
What is Jasmine Müller’s Rimmel deal?
Her own edit with Rimmel London, launched in October 2026, with a “Cherry Cappuccino” shade whose launch event sold out in seven minutes.
Who did Jasmine Müller date before Love Island?
Footballer Héctor Bellerín. She has described the relationship as healthy and amicable.